MEET IMOGEN
Imogen Hobbs is the visionary behind Change Channel Coaching, a movement redefining what strength, leadership, and self-awareness look like for modern men.
Growing up in a small outback town, Imogen knows what it means to survive through silence. From an early age, she learned to keep her head down, stay strong, and not inconvenience anyone. Those lessons came from watching hardworking men and women who did what they had to, often without time, safety, or space to talk about what was really going on. Behind closed doors, there were painful experiences that no child should have to face, yet speaking up never felt like an option.
In her adult life, Imogen came to understand that the young men who caused harm were also raised without strong, respectful role models. They too were products of a culture that told them to repress, not reflect. This realisation became a turning point. She could not change what happened in her past, but she could dedicate her life to changing what happens next by helping men become the grounded, accountable role models she needed when she was young, and the ones those boys never had.
Before becoming a coach, Imogen spent four years working at a coal port in Mackay, North Queensland, where she was required to spend six hours a day in the field alongside the men. She witnessed firsthand the toll that long hours, silence, and emotional pressure can take, watching good hardworking men carry the weight of the world on their shoulders while pretending everything was fine.
Imogen’s path was not a straight line. She originally studied an Advanced Diploma of Engineering in Gold and Silversmithing, graduating in 2013 and launching her jewellery business in 2015. Just six months in, she pivoted to specialise in men’s statement jewellery after realising how often men were left out of meaningful creative expression. That decision was the first sign of what was to come, a lifelong pull toward helping men feel seen, valued, and expressed.
After years of working with women in emotional healing and personal development, Imogen pivoted Change Channel in mid 2024 to focus solely on men, a shift she now recognises she had been preparing for her entire life. Every experience, from the dust and discipline of the outback to the creative precision of metalwork to the emotional depth of her personal growth journey, led her to this mission.
Along the way, Imogen has done deep personal work through counselling, coaching, inner-child work, and other healing modalities, learning how to understand the limitations of her own life experiences and turn them into strengths that now guide her work with others.
Her formal training includes a five-year mentorship under Heather Leighton, Advanced Shamanic Practitioner Training with The Ankara Academy, and a Vision Quest in Mongolia in 2024, which became a defining experience of humility, leadership, and spiritual integration.
She has also completed over 758 hours of live coaching and group facilitation, working with more than 473 clients across Australia and internationally.
Imogen’s approach is practical and grounded, yet deeply transformative. She combines trauma-informed coaching, behavioural change, and shamanic wisdom with a no-nonsense communication style that resonates with men from all walks of life, from tradies and FIFO workers to business owners and fathers.
At her core, Imogen is not here to fix men. She is here to help them stop carrying everything alone.
Through Change Channel’s group programs, workshops, and 12-month private mentorships, she teaches men how to master their emotions, set boundaries, rebuild trust, and take charge of their lives, not through perfection but through awareness, accountability, and action.
Imogen’s mission is simple but powerful:
Empowering men, healing generations.